Hello! I’m Gabriella. I spend most (almost all) of my time on the internet and am fiercely passionate about technology, social media, psychology and what makes people click.

It all started at the age of 11 when I was lucky (or geeky) enough to be a moderator for the official mIRC chat room for my middle school. I can comfortably say that I was a community manager  before social media was a thing, during the dial up era.


With over 8 years experience in creating, developing and implementing digital campaigns with a strong focus on social media, I have been privileged enough to work with some great tech start-ups, big brands and fortune 500 companies.