Gabriella Rothenberg

All things digital with a twist of psychology

About Me

Here are some things that you should know about me.

Gabriella Rothenberg

Strategist & Director - Kimchi Hotdog
Hello! I’m Gabriella. I spend most (almost all) of my time online and am fiercely passionate about technology, social media, psychology and what makes people click. Currently building Kimchi Hotdog - a boutique consultancy focused on the intersection of brands & technology.


Sometimes I write, mostly I don't.


May I Remind You

And I Quote… Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – Sun Tzu

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Story Books

Storytelling in a Digital World

  There is a lot of talk about the “democratisation of brands” due to the rise of social media. That we need to  “engage” our consumers at every step of the way. That we need to create deep immersive experiences around our brands. That we are not allowed to be Storytellers any more, that we […]